Archives for December 2015

December 18, 2015 - No Comments!

Blogging Fails: When Content Goes Bad

18 December 2015 | Sophie Ferris

If you think of your content strategy as a tree, your blog is its roots. It's the hub, the mother ship, your home base. It fuels your social media, plays an important part in search ranking, drives traffic to your website and helps convert that traffic into customers. Read more

December 7, 2015 - No Comments!

Digital design should put behaviour before age

the mobile age

7 December 2015 | © Guardian News & Media Limited 2010

When it comes to designing digital products and services, using the generational gap as a way of segmenting an audience is reductive (and harming to your marketing efforts) – we need to focus on behaviour instead of age as people can act very differently to how you think they do...

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