Bjork is a strategic planning genius. In her 1993 hit, Human Behavior, she sang about why data analysis would be needed to created a personalised customer experience. “They’re terribly, terribly, terribly moody of human behaviour”, she wrote; “Then all of a sudden, turn happy”.
Over 90% of all the world’s data was created in the last two years. In our experience, this means that companies have more customer information than they know how to use - and no how to offer true personalisation. In recent research, 30% of 4,000 executives surveyed said the biggest challenge inhibiting their use of analytics is that they don’t understand how to use the data. If that’s true, then what does that mean for ‘big data’?
People know about Convert Agency (formerly Nerv) across the world because of our reputation for delivering killer campaignsthat actually convert engagement into sales - a reputation we're quite proud of. But you might be surprised to learn that we’ve got a process for campaign targeting which almost always guarantees these successes.