In late 2015, eBay UK made headlines by spearheading the revolution of predictive marketing, and just in time for Christmas. They yearned to become an industry leader in providing more in-depth personalisation for their brands by offering two new Christmas-themed shopper segments for marketers.
As discount grocers bite at the heels of the ‘big four’, supermarkets are stampeding to social media to drive conversation around peak trading times. We look at five tactics from the top, as well as a few turkeys on their path to social media success. Read more