The Oculus Rift isn’t the first of the new generation of virtual reality (VR) headsets to go on sale – that was Samsung’s Gear VR – and it will face stiff competition in 2016 from HTC’s Vive and Sony’s PlayStation VR among other devices.
Still, the consumer launch of the Rift, with its parent company now a $2bn subsidiary of Facebook, is still a big moment for the latest rebirth of VR. Read more
From stopping brainstorming but engaging in more collaboration as a whole, to the importance of using data in the creative process (in the right way); the real value of Instagram; the rise of ad-blocking and why it could be a good thing and much more. We summarised key points from the weekend we think you need to know below. Read more
Forthcoming changes to Instagram’s algorithm, which will present photos out of chronological order, have thrown the photo-sharing app into chaos, with users asking their followers to “turn on notifications” so their updates aren’t lost to the new regime.
Don’t do it. For your sake. Not yet, anyway. Read more
Tesco has just launched a new range of meat and fresh produce with a series of farm names, including Boswell Farms’ beef steaks and Woodside Farms’ sausages. So far so bucolic. But, it turns out, all these farms are fictional. While the retailer says every product in the range, which includes vegetables, fruit, salad, pork, chicken and beef, is from “known farms” it has chosen to label them with fake ones. Read more
At a small gathering at its Cupertino headquarters, Apple unveiled new products, including an upgraded 4in iPhone called the iPhone SE, and a new, smaller, iPad Pro to replace the iPad Air 2. It also officially released its iOS 9.3 software, launched “CareKit” for patients to use their iPhones in healthcare, and got excited about nylon watch bands. Read more
At San Francisco’s first fully automated restaurant, meals appear in little glass cubbies, just 90 seconds after customers order and pay on wall-mounted iPads. It’s a human-less experience – no waitstaff, no cashier, no one to get your order wrong and no one to tip. Read more
Can we convince people to get immersed into Virtual Reality technology or is it something not quite in reach yet? It seems like we are edging ever closer with some competition out there for brands to get the first breakthrough product into the mass market but are we ready for VR yet?