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January 18, 2016 - No Comments!

So – Is Your CRM Strategy Really Just Email Marketing?

18 January 2016 | Cynan Clucas

Over 90% of all the world’s data was created in the last two years. In our experience, this means that companies have more customer information than they know how to use - and no how to offer true personalisation. In recent research, 30% of 4,000 executives surveyed said the biggest challenge inhibiting their use of analytics is that they don’t understand how to use the data.  If that’s true, then what does that mean for ‘big data’?

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