All Guy Westlake wanted to do was wash your underwear. And your shirts, and sheets and skirts and suits. His Lavanda app, launched in London two years ago, would do it all seamlessly, efficiently, affordably. About 20 minutes after you hit the wash button, a Lavanda Pro arrived to collect your load. Using their own washing machine or a dry cleaner, they would return your stuff at a time of your choosing. It was, Westlake told excited investors and journalists, “Uber for laundry”. Read more
The other day I ordered some bin liners online. Almost instantly I got an email asking me to rate my “shopping experience”. But I hadn’t had a shopping experience – I’d only bought some bin liners. Read more
Bjork is a strategic planning genius. In her 1993 hit, Human Behavior, she sang about why data analysis would be needed to created a personalised customer experience. “They’re terribly, terribly, terribly moody of human behaviour”, she wrote; “Then all of a sudden, turn happy”.
Over 90% of all the world’s data was created in the last two years. In our experience, this means that companies have more customer information than they know how to use - and no how to offer true personalisation. In recent research, 30% of 4,000 executives surveyed said the biggest challenge inhibiting their use of analytics is that they don’t understand how to use the data. If that’s true, then what does that mean for ‘big data’?