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December 7, 2015 - No Comments!

Digital design should put behaviour before age

the mobile age

7 December 2015 | guardian.co.uk © Guardian News & Media Limited 2010

When it comes to designing digital products and services, using the generational gap as a way of segmenting an audience is reductive (and harming to your marketing efforts) – we need to focus on behaviour instead of age as people can act very differently to how you think they do...

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