COTSWOLD OUTDOOR

Building a digital customer experience for a leading UK retailer.

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Cotswold Outdoor is renowned for the knowledge of its staff in its retail stores and the advice that they are able to give on a wide range of outdoor activities, from campaing and hiking to extreme sports.

The main Cotswold Outdoor website is an Ecommerce experience, and the brand recognised that there was a compelling need to augment this digital customer experience with the same level of knowledge, experience and advice that is delivered in-store.

The Knowledge Hub allows the brand to create content that supports their audiences’ decision-making process. Outdoor clothing and equipment can be daunting purchases, especially for people just getting into the sector, and so it's important for the brand to be able to service these needs, challenges and aspirations in a digital environment.

By reviewing search traffic, the content team can now objetively determine what content it should be creating in real time, and as trends arise amongst its audiences, Cotswold Outdoor can respond with branded content that will be found in online searches.

As well as having a core content team producing Buying Guides, How-to's, Reviews and Advice each retail store also has the capacity to create and publish its own hyper-local content.

About Cotswold Outdoor

Cotswold Outdoor is a leading UK retailer with over 70 stores, an e-commerce website and a mail order service selling outdoor clothing, camping & climbing equipment, travel & active clothing, hiking boots and adventure racing gear.