GLASGOW 2014

Designing the mascot and identity for the 2014 Commonwealth Games.

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Outcomes

Over 50,000 Clyde mascot cuddly toys were sold and nearly £2m in merchandising sales was achieved.

25 life-size Clyde statues were erected at places of public interest across the city.

Clyde received a 72% approval rating, higher than any previous Games mascot.

Developing The Mascot

The Organising Committee ran a UK-wide competition for children to design the Mascot and our brief was to take the winning drawing and turn it into a fully designed and animated character that could realise significant merchandise revenues. 

Clyde The Thistle

Clyde’s story is inspired by the past – a real ship called the SS Cameronia built in the yards on the River Clyde in 1920 – but set in the present day. Clyde is a cheeky wee thistle who has been nurtured by seafaring Scot, Captain Bristle.

Captain Bristle’s Thistles

To bring the Mascot to life we wrote, produced and directed a seven minute animated film narrated by Billy Connolly and with a soundtrack by Paulo Nutini. The film was premiered in the UK on BBC television in September 2012. 

Captain Bristle was to set sail around the Commonwealth, and to remember the Dear Green Place he took a pot of thistles on his travels. As he travelled to each of the 71 nations and territories of the Commonwealth, loading and unloading cargo and passengers, he went for a wee walk to plant a thistle, leaving a small piece of Scotland in each place.

When he returned back to Glasgow he had one thistle left in his Captain’s trunk which he planted, pride of place, in his front garden. That little thistle grew taller and stronger, day by day, until one night he saw a shooting star and realised he had a huge destiny – to tell the world about the Commonwealth Games and welcome to Glasgow the friends from all the far flung destinations he had travelled to.
 

About Glasgow 2014

Glasgow hosted the XXth Commonwealth Games from 23 July to 3 August 2014. Over the 11 days of competition, 4,820 athletes from 71 Commonwealth countries and territories competed across 17 sports. The Games, including para-Games, were held across 16 venues and were watched by 1.3 million spectators and an estimated global TV audience of 1.5 billion.